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The latest Harris Poll, which gauges the public's perception of 22 of the nation's largest industries, recently revealed a noticeable improvement in the reputation of the auto industry.
The shift in perception occurred over the past two years, with the survey previously conducted in 2009. Polled consumers who believe the automotive industry is doing a good job in serving consumers rose 36 points from plus 6 to plus 42.
The auto industry is significantly outpacing the airline industry among others in terms of positive consumer feedback. Since 1997, oil companies and pharmaceutical companies have led the way in declining consumer satisfaction with a 55-point drop recorded for oil and a 43-point drop for pharmaceutical.
The poll found that 69 percent of respondents say car manufacturers are doing a good job, compared to 27 percent who say they're doing a bad job.
The auto industry was dealt another promising hand with the recent news that the Federal Reserve Board ruled motor vehicle dealers do not have to comply with new data collection requirements outlined in the Dodd-Frank Act. The Dodd-Frank Act requires creditors to collect information on credit applications made by small businesses and women or minority-owned businesses.
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